Some Basics of Microsoft Word 2010 for Book Typesetting – Setting Your Page Numbers

You can easily set page numbers in Microsoft word as well, and you can have a different first page & odd & even pages with page numbers as well. You can choose to have your numbers start at different points, if you have multiple files, and you can also choose to have Roman Numerals, if you so choose. If you are not wanting page numbers, or Roman Numerals for your title page, table of contents, etc, I will suggest creating a separate front section, and then putting them together once you have PDF’d the files.
1. Select the Insert tab


2. Click on Page Number


3. Select top or bottom of the page, whichever is your preference. From there, scroll down and select a style. If there is not a style that you like, select a top or bottom option that is in the right position, and then go to the header or footer and double click. I always prefer to do this, and then set the page numbers up to either fall on the outside corner of the page (different odd & even) or to be in a different font, etc. If you want your numbers to start at something other than 1, go to the list and select Format Page Numbers.



4. If you select a style, you are set and ready to go. However, if you chose Format Page Numbers, enter the number that you want your first page to start at. For instance, if you don’t want the first page to be page one, input 0.


5. If you chose to go your own way, you can now start by double clicking on the header or footer, wherever you chose to put your page numbers.


6. Now you can choose where your orientation, font size, font type, etc. You can also choose to have different odd and even pages. This comes in handy if you would like to do the page numbers on the outside corners of your page. Put the odd paged numbers in the right corner, and the even paged numbers in the left. However, remember that whatever you choose for your page numbers will affect all other headers and footers that you have.



7. Double click on the center of the page, and you will return to your normal text body.

Say What You Need!

Say-What-You-NeedWe are all guilty of this at one point or another in our lives. We don’t want to ask questions because we feel silly, so we don’t and we agree to something without really having all of the facts. Or, alternatively, we think to ourselves, “This is what I want, but they already know that.” Do they though?

These scenarios can play against you in several ways, no matter what area of your book you are dealing with.

First, it can result in you paying for services that you don’t want or need. The same goes for products. If you don’t know what a Litho-Wrapped book is, but you agree to it because you are afraid to ask, you could be paying upwards as twice as much as you would have been for a soft cover, perfect bound book. This could mean that you are not getting the type of book that you wanted, or you are missing out on the chance to work with a really great company, because the price was too high, when in reality, the price was right, but the wires got crossed somewhere down the line. Simple miscommunications can happen.

What if you think that you know what you are getting, but don’t clarify, and don’t get what you want? If your expectations aren’t clearly expressed, there is a chance that something could be missed. Want the full meal deal editing? Make sure that you clarify that, or you may end up just getting grammatical editing. Need your books to arrive on a specific day? Make sure that you mention that up front, in the very beginning, to see if it is even possible, and so that your printer is very clear about when you need them. Keep yourself in the clear by keeping your wants, needs and expectations clear.

I know that, for myself, personally, I love it when clients lay it out for me. The less guess work I need to do, the better. Don’t be afraid to ask questions or to speak your mind. There is no such thing as a stupid question, and there is nothing wrong with seeing if something is possible or available.

At the end of the day, I want to know that you are 100% happy with whatever we have done for you!

What Does an Editor Do?

What-does-an-editor-doA good editor is imperative to a great story. I’ve said this before, and I will surely say it again. The question that many of you are asking though is, why? What will an editor do for me, and for my story that will make it so much better?

To begin with, an editor is a trained pair of fresh eyes—someone impartial from the outside who can come in and critique your story, without any emotional attachment. He or she is not influenced, as friends might be, by concerns for your reaction to criticism or advice.

There are different kinds of editing; below is a summary. We’re going to assume that you have already written your manuscript.

Copy Editing
Copy Editing is involved with improving the text of the story. Copy editors make sure sentences say what they mean, and mean what they say. To accomplish this, they correct grammar, punctuation, word usage (using the correct words in the correct places), and spelling (ensuring consistency throughout, whether Canadian, British, or American spelling). If sentences are awkwardly expressed or vague, copy editors will rewrite them. They also see to it that the text flows smoothly. Copy editors read the text for sense and check for coherence and internal consistency—for example, making sure a character’s eye colour or the car she drives doesn’t suddenly change a third of the way through the manuscript without an explanation.

Substantive Editing
Substantive Editing, also called structural editing, focuses on the content, organization, and presentation of the entire book. Substantive editors help authors (it’s very much a collaborative effort) shape the manuscript in the best possible way. This may include working with the author on plot and character development. It could mean eliminating extraneous material or asking the author to rewrite material or write new chapters.

Often Substantive Editing is not necessary, but when it is, it’s an invaluable service. Usually authors know that there is a problem with their story, but they’re just not sure how to fix it. That’s what substantive editors do—they fix stories, and manuscripts, so the authors can get on with their work.

Now, I know you’ve put a lot of time, love, and care into your baby, and it’s only natural that you look askance at someone who comes along and tells you your baby’s got problems. But before you take offense, take a breath. This is their job. While the critiquing may not feel warm and fuzzy, it really is, because it is constructive. The editor is trying to help you to create the best book possible, so that you can really knock everyone’s socks off. It isn’t a personal dig. Incredibly successful authors all have editors who will gladly tell them that there are parts of their story that they need to work on (and the authors are happy to take their advice!).

Proofreading involves correcting production-errors of text and illustrations. This edit looks at such things as typos, omissions, spacing, and page numbering. Once the manuscript has been edited, and the formatting, typesetting, and design is complete, a proofreader will take one last, final look over your book proof (get it, proofreading) to make sure that everything still looks right, and that nothing was overlooked. Once you have the A-okay from the proofreader, you are ready to say those beautiful words: PRINT IT!

Make sure that you are clear about what services your editor is offering you in the pricing. You want to be sure that you know what you are paying for, so that you don’t end up disappointed. Oh, and if you can, please, get the whole meal deal. It will be better in the end.

How Do You Write a Synopsis?

How-Do-You-Write-a-SynopsisAs we discussed previously, the first selling point of your book will be its cover. The way your book looks will always lead the reader to grab it in the first place. With that being said, it is the synopsis that will likely be the selling point for the reader. I don’t know about you, but I have never purchased a book just because it was pretty.

How do you write a book synopsis for your back cover blurb, though? Many authors enlist the help of professional copy writers and of their editors, which isn’t a bad idea. What if you want to write your own synopsis though?

First, you need to establish the who, what, when, where, and why, just like you were writing the outline for your actual book. Who is the book about? – Don’t forget important secondary characters. What is the main experience of the book? Where is the story taking place? – This can be a location, or just a general setting.  When is the story taking place? – Tie this in to the setting, once you are writing. As for the why, what is your character, or plot trying to achieve? – What is the message?

Remember, keep it simple, and avoid going too far into detail, or you will give your entire story away. While keeping it simple, also remember to keep it short. You aren’t trying to rewrite your book here. I’d suggest between 3-5 paragraphs, with 5 being the max.

The blurb should be incredibly captivating, and informative, and it should hook your reader in. When people are trying to get published, they are told that they need to create a hookline, which is a one line sentence that describes the book in great detail, and hooks the agent that is reading it. You know the old saying, hook, line and sinker? This is along the same idea.

A back cover blurb is an art form, and really is one of your most important marketing tools. I would always suggest enlisting the help of a professional, even if it is just to get feedback on the synopsis that you have written.

For more detailed information on how to write a great back cover blurb, check out this great article from WheatMark, or this one from eHow, and for information on writing a hookline, check out this article as well.

When Should I Do That?

Clients often come in to us with things a bit backwards, and we help them to get everything in order, before they start going to print. So that you can be prepared, and make the most out of your money, here are some common, “When should I do that?” topics. 

get your ducks in a rowEditing
Editing should be done immediately after you have completed your final draft of your manuscript. Before it ever falls into the hands of a formatter or designer, it should have the final edits from your editor. If you take your book to an editor after you have had your book design done, you are going to be paying large amounts of money for changes to your files.

If you are having illustrations done for your book, wait until after your editing is done. Something that is in the book now may not still be there, or you may have decided to change it. You want your book to be in its final form, so that you can be sure that your illustrations will be the final illustrations. This will save you a lot of money, time and headaches.

Design & Format
Design & format should be done at the same time; preferably by the same person, if possible. This should come after editing, and illustrations, but before quoting or proofing. While it is ok to get a price quote for printing before this is done, be prepared to guess at your page count, and to resubmit your specs for pricing, because they will likely be quite different once the files are completed.

Launch Parties & Book Signings
Booking a launch party or book signing before you have your books in hand is literally putting the cart before the horse. Suddenly, you will have a deadline that is urgent ahead of you, which can lead you to rushing your book along. That is a recipe for a book that won’t be as good as it could be. Relax. It took you a long while to write your book, and it is going to take you a long while to go through the motions to have a professional, finished book. Any number of things can arise along the way, so it is best to not put yourself in a position where you will have to call people to cancel your launch. Instead, wait until your books are literally done, and in hand. Then you can go ahead and book a launch for a few weeks or months down the road. You can do all of the preparations for it, and be ready to go, but don’t set the date until you know that you have your books in your possession. This allows for Murphy’s Law to take place, without it causing you any more grief than it has to.

If you are unsure that you are doing things in the right order, give your printer or editor a call, and see what they have to say. They will likely have some good input for you.

Self-Publishing Shouldn’t Feel Like Rocket Science!


Courtesy of NASA Images

Quite often I find people getting confused over all of the different terms that we use in the print world, which makes the task of getting a book printed all the more daunting. Here are some common terms, and their meanings. (All definitions that have an * were found on


1. to supervise or direct the preparation of (a newspaper, magazine, book, etc.); serve as editor of; direct the editorial policies of.
2. to collect, prepare, and arrange (materials) for publication.
3. to revise or correct, as a manuscript.
4. to add (usually followed by in ).
Editing is when someone reviews your book for grammar and syntax, essentially.

1. the general physical appearance of a book, magazine, or newspaper, such as the typeface, binding, quality of paper, margins, etc.
Formatting is creating the technical layout of your book interior.

1. to plan and fashion artistically or skillfully.
Design is the artistic portion of format. For example, you design a cover.

1. a sheet or page margin trimmed so as to mutilate the text or illustration.
2. part thus trimmed off.
Any pages that need to have the image or color go right to the edge need to have a bleed. This prevents odd, thin white borders from appearing around the edges.

1. the number of pixels per inch in an image
We require of resolution of 300 DPI on all images, at the size that they will be printing, in order to prevent the image from appearing pixelated.

1. Dots per inch. This measures the number of dots of ink per inch.
The DPI of your image can be found in all professional image software, such as InDesign, Photoshop and Quark.

1. pertaining to a printed image which has been digitized; visible as a pattern of pixels; also written pixellated.
When something is pixelated, you can actually see the jagged edges and pixels printed on the page. This results from not having a high enough DPI, because the dots/pixels have to be larger, in order to cover the area, so the blending effect of the pointillism is lost.

1. one side of a leaf of something printed or written, as a book, manuscript, or letter.
A page is one side of a sheet.

1.the entire leaf of the printed thing, which contains two pages
A sheet contains two pages.


Are there any words that we missed here, that you would like to see on this list? Please send them to us at!


11 Good Questions

Before you make your final decision on who will get to print your book, there are some very important questions that everyone should ask. Watch the video below to hear some words of wisdom from our President and CEO, Kevin Lanuke, and then click here to get the 11 Good Questions download.

For more information on self publishing, visit our website.

We will return to our Make Library and Archives Your Friend series next week, when we discuss copyright.

Blogging – An Author’s Best Friend

blogBlogging is important. I’m not just saying that to justify the time that I spend every week to write up an article, I am saying it because it is true. What a great way for people to get to know you, your work, and your writing skills. It’s a way to gain a following, and to build yourself up. Whether it be as an intriguing and gripping story teller or as a knowledgeable expert on the topic at hand.

Writing fictions books? Put out small excerpts of your books every week. Have people begging to read more and talking about you. If you put out enough interesting and gripping tidbits, chances are that your followers are going to want to buy the book to get the rest of the story. It will also push you to get started on that next book!

Have you written a non fiction book about an industry or skill? Create little tips and hint articles. Let people see that you really are an expert, and the go to person.

You only need to have 1 blog a week, and if you have it integrated with your website, it can even act as a factor in how high your site ranks in the organic searches for online search engines!

A blog should be a way to promote yourself, which should be a way to promote your books. It also allows you to share your story or knowledge with a really broad platform of people from all over the world.

Publishing, whether it be traditional or self publishing, success relies on marketing and promoting. Use this as an easy and readily available tool to do just that. After all, what is stopping you? You know how to write, and you have tons of great ideas, and I’m sure that you have 15 minutes in a week to sit down and put them on to the screen.

You can easily get a free blog from places like WordPress, and they are completely customizable. The sky is honestly the limit when it comes to the different templates out there. There are literally hundreds, if not thousands, of free ones available. Make your blog feel like home to you. Create a connection with your reader that is worth more than a thousand words!

So what’s stopping you? Get out there and start your blog already!

What type of paper should I use?

paperWhen it comes to paper types, it really will seem that the options are endless. The first decision that you need to make is whether or not you want white or natural. There are a lot of shades of white and natural out there, so be prepared.

Your next decision will be whether having a recycled stock matters to you. Many stocks contain a percentage of post consumer waste, so don’t be afraid to ask about the papers that your printer has. I will warn you though, 100% recycled stocks tend to have visible fibers in them, and they also will run you a higher bill at the end of the day. Now, to enlarge the topic even further, there is also the option of using FSC certified stock in your book.

FSC stands for Forest Stewardship Council. They work with companies that promote responsible forestry, and anyone who works with them must adhere to certain standards in order to maintain their certification as a partner of FSC. The FSC actually does yearly audits to ensure that their standards are actually being upheld as well.

If you use all FSC stocks, you can have one of the FSC logos on your back cover, as well as on your copyright page, if you would like. Many people choose to do this in an effort to show that their book was created in an ecologically conscious manner. If you do want to go the FSC route, you will need to find a FSC Certified printer, and you will need to discuss this with your representative right away. It does limit your paper choices.

So now you know, what color of paper do I want, and do I want an Eco stock. From there, you can move forward. Ask your rep for their opinion. Tell them what things matter to you, and what attributes you are looking for. If you want a really opaque stock, they can help you to find it. If, at the end of the day, all that you want is a white stock, and you don’t really care otherwise, ask them for a sample of their white floor stock. If you like it, this will likely be your most cost effective choice.

If you have a very specific want or need for paper, find a sample of what it is that you are looking for, like in a book with that stock, and show it to your rep. It is best going to help them to find the best paper to meet your needs.

With that being said, if you have a really unique stock that you are loving, don’t put all of your eggs in one basket with it. Unfortunately, really unique stocks either have to be ordered from the mills in huge quantities of paper, or they don’t bind well. If you are after something unique, try to be open minded, and have a few different options in mind.

I personally really enjoy 50# or 60# interior stocks and a weight of about 10pt or 12pt for the cover. If they are going to be printing inside of their cover, I recommend a 100# Matte Cover stock to my clients.

For more information on self publishing, please visit our website

What size should my book be?

rulerThe first thing that I am going to recommend is that you think about what type of book you have. Is it a novel, a self help book, a family history, etc. Once you have determined what kind of book you are dealing with, think about other books that you have seen in that genre. What did you like? What didn’t you like? Don’t be afraid to walk into a book store and spend an afternoon going through those books, and writing notes about those things. It is a lot easier to make decisions if you know what you like.

For book sizes, your most economical sizes often are between 5 x 8 and 6 x 9. They tend to give you a great bang for your buck in size. Those sizes are your most common bookshelf sizes, and when you compare the number of words per page that you get to the pricing, they tend to be the value sizes. Anything smaller will be less expensive, and anything larger will cost more. With digital printing, typically we will print 2 pages, back to back, multiple times up on a sheet. If you go larger than 6 x 9, you will get less on a sheet. With a size like 4 x 7, you will get more up on a sheet. Typical book sizes are 4 x 7, 5 x 7, 5 x 8, 5.5 x 8.5, 6 x 9 and 8.5 x 11. If you want to get wider than 9.5”, you are going to have to, at that point, go from a normal digital or offset press up to a large format offset press. That will cause a price jump that can be quite noticeable.

Typically 4 x 7 is referred to as a pocket book. 5 x 8 through 6 x 9 are common novel sizes. Typically, most family histories that I see come through are 8.5 x 11. With that being said, there are no limitations to the size that you want your book based on usually’s or typically’s. Make your book the size that you like. It is, after all, your book. Of course, if you are going to try to market your book, try to stay realistic in sizes. People may not want to pay more money for your book just because it is a unique size.

For more information on self publishing visit our website.