How to Build Your Author Brand

As an author, your brand includes your image, who you are, and what you say. It’s not just your logo. Of course, this brand can circulate around your pen name, but anytime you converse online or in person, you are representing your brand.

Being likable and interesting may entice people to want to read your book, or at least learn more about it. I would argue that your brand is equally, if not more important than the cover of your book. Think of a trade show for example; You probably have your book cover on display, but it’s you as a person that draws in people to visit your booth.

Here are a few tips for your author brand:

  • Have a strong, visually appealing, organized website with an option to purchase directly from the site
  • Ensure your tone on social media reflects your brand. Streamline this across all platforms
  • Use a professional headshot on your book, website, and social media

Establishing a Brand:

One way to develop a personal brand as an author is to ask friends, family, and coworkers to describe you in adjectives. Better yet, if you feel comfortable, I would recommend asking a few strangers for a first impression following a brief interaction with you. There is no preexisting relationship, therefore, this interaction is likely to mirror an interaction at a trade show more closely in terms of how you are received by strangers.

What genre would you categorize your book under? If you’re a children’s author, you probably want to write lighthearted posts that appeal to parents and grandparents and be pretty personable with children. If you’re a romance author, it would play in your favor to be charismatic so people are drawn to you and your books.

Brand Guidelines:

Keep in mind, your brand does include guidelines for materials such as your logo, colors, fonts, and images as well. You want your brand to be recognizable and suiting to what you are trying to portray. Plus, putting together brand guidelines makes it easy to plug and play when creating business cards, bookmarks, brochures, etc.

Next Steps:

Once you’ve established your brand and you are ready to print, request a quote, and then begin getting your book out there!


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