Don’t just sell your book, let your book sell you.
What wonderful talent do you have to offer? Are you an incredible journalist, a marvelous creative writer, or a tech wizard? Chances are, if you have written a book that highlights your greatest strengths, you are going to be successful in marketing it. Why? Well, because you are going to be selling it with passion and zeal.
But why stop there? If you were a public speaker, and you were at an event, you would sell your book at the engagement. If you are good at what you do, your presentation should drum up plenty of interest in your book. It’s just common sense.
Wouldn’t it make just as much sense to sell your book, and allow it to drum up interest in you as a public speaker? Of course it would! Your book should be a part of a platform to sell you. At the end of the day, you are the product that people are going to buy.
Put it into perspective like this:
People who love Stephen King books buy new books that he has written because they love Stephen King. He has sold himself as a commodity, along with every other successful author. Think about how connected they are with their books, and think of how strong your mental connection is between their name and their books.
People who read books by motivational speakers and teachers buy their books, but they are also just as likely to spend hundreds of dollars on tickets to hear them speak. Think of Dr. Wayne Dyer or Deepak Chopra. Do you think that they are working harder to sell their books, or to write books that sell them?
Build up your confidence and believe in yourself. Take some public speaking courses so that you can feel comfortable up there in the limelight, and believe in what you have to offer. After all, at the end of the day, it’s you that is going to be the hot commodity.
Most importantly, believe in yourself. You are worth being a hot commodity!