A good set of goals to have when creating social media content for your book is high engagement on a post, as well as a spike in website traffic driven by your post. Successful branding and content can lead a potential customer to enter the sales funnel, ultimately leading to a purchase of one or more of your book titles.
We have compiled a list of 10 social media content ideas to help you reach these goals as an author:
- Introducing yourself to the audience
- As an author, you are your brand. It’s important that your audience knows a little about you. When they purchase your books, they are supporting your brand, meaning it helps if they like you and what you are about.
- Q&A sessions
- Q&A sessions allow you to engage with the audience directly. One existing or potential customer may ask a question that may apply to another customer. Q&A sessions also increase engagement on your social media posts or stories, which can help your content reach a wider audience.
- Encourage book reviews
- I cannot stress enough how powerful peer reviews are when it comes to determining whether to purchase a product or service. We tend to trust our peers, and look for patterns when reading reviews. If the general consensus looks fairly negative, that might sway someone away from purchasing a product or service, and vice versa. This is why influencers are growing in popularity among brands. Company’s realize that a peer’s opinion is able to sway someone far better than a celebrity endorsement because they are actually relatable.
- Announce book signings and other events
- Let your social media following know when you have an upcoming event such as an author book signing, and encourage them to attend.
- Share the behind the scenes of the writing process (before the book is finished)
- The idea of behind the scenes plays into your brand as well. It deepens the connection with the audience and can feel exclusive.
- Share a photo of your workspace
- Show where the blood, sweat and tears were shed when writing your book.
- Announce when and where your book is available for purchase
- This point seems very simple, however, is key for driving sales. People are not going to go out of their way to find out where to purchase something. The easier the process, the more likelihood of someone completing a purchase. Tell your audience where to go, and at the very least, they might check out your site.
- Share a short paragraph about your inspiration to write the book
- Sharing your inspiration for writing can enable a deeper connection between an author and audience. The ‘why’ is equally as important as the ‘what.’
- Link to your other titles
- Let your audience know that you have other books. Maybe they read one and would be interested in reading the other ones.
- Share fan photos with the book
- Similarly to the idea of book reviews, seeing other people engage with your books can encourage one to visualize themselves reading it too. This can almost serve as “proof” that other people are reading and enjoying the books. When you share someone’s social media post, they tend to feel valued as well, because it shows that you appreciate them as a customer, spending their money, and investing their time to read your title(s).
If you are looking to self-publish a book, get in touch with us here for your personalized quote today.