10 Social Media Post Ideas for Promoting Your Book

A good set of goals to have when creating social media content for your book is high engagement on a post, as well as a spike in website traffic driven by your post. Successful branding and content can lead a potential customer to enter the sales funnel, ultimately leading to a purchase of one or more of your book titles.

We have compiled a list of 10 social media content ideas to help you reach these goals as an author:

  1. Introduce yourself to the audience
    • As an author, you are your brand. It’s important that your audience knows a little about you. When they purchase your books, they are supporting your brand, meaning it helps if they like you and what you are about.
  2. Q&A sessions
    • Q&A sessions allow you to engage with the audience directly. One existing or potential customer may ask a question that may apply to another customer. Q&A sessions also increase engagement on your social media posts or stories, which can help your content reach a wider audience.
  3. Encourage book reviews
    • I cannot stress enough how powerful peer reviews are when it comes to determining whether to purchase a product or service. We tend to trust our peers, and look for patterns when reading reviews. If the general consensus looks fairly negative, that might sway someone away from purchasing a product or service, and vice versa. This is why influencers are growing in popularity among brands. Company’s realize that a peer’s opinion is able to sway someone far better than a celebrity endorsement because they are actually relatable.
  4. Announce book signings and other events
    • Let your social media following know when you have an upcoming event such as an author book signing, and encourage them to attend.
  5. Share the behind the scenes of the writing process (before the book is finished)
    • The idea behind the scenes plays into your brand as well. It deepens the connection with the audience and can feel exclusive.
  6. Share a photo of your workspace
    • Show where the blood, sweat and tears were shed when writing your book.
  7. Announce when and where your book is available for purchase
    • This point seems very simple, however, is key for driving sales. People are not going to go out of their way to find out where to purchase something. The easier the process, the more likelihood of someone completing a purchase. Tell your audience where to go, and at the very least, they might check out your site.
  8. Share a short paragraph about your inspiration to write the book
    • Sharing your inspiration for writing can enable a deeper connection between an author and an audience. The ‘why’ is equally as important as the ‘what.’
  9. Link to your other titles
    • Let your audience know that you have other books. Maybe they read one and would be interested in reading the other ones.
  10. Share fan photos with the book
    • Similarly to the idea of book reviews, seeing other people engage with your books can encourage one to visualize themselves reading it too. This can almost serve as “proof” that other people are reading and enjoying the books. When you share someone’s social media post, they tend to feel valued as well, because it shows that you appreciate them as a customer, spending their money, and investing their time to read your title(s).
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Let’s Keep This Our Little Secret

We’ve talked about it so much, that it seems to be reaching the “dead horse” status, but social media is so incredibly important in this day and age for marketing; and I am all over it, well on my way to being a social media queen. Sort of.

See, I love to blog. It is a great way for me to express myself, and to share my knowledge with fledgling authors and self-publishers. Facebook is my forte; I know how to utilize it to my advantage. I rock at Pinterest; it’s way too much fun to even realize how many hours I have been on the site, most of the time. Twitter…. is my social media nemesis. I am still learning, and find myself asking, do I really need to use Twitter?  I’ll admit it. I would love to make up a really great excuse about why we don’t need Twitter, and then run screaming into the hills.

Why don’t I “get” Twitter, like I “get” the rest of social media? No clue. If you figure it out, let me know!

What I do know, however, is this: Twitter is incredibly important. It is a simple, uncluttered way to shout out to your audience, and to reach many people. It is a great little piece of social media that allows us to share in an earnest and honest way, while keeping us in check about how wordy we can get. I know this, and I hope that you do too.

It would be easy for me to throw my hands up and say, I still haven’t mastered Twitter, which means that I never will, which means that I should just give up now and move on to something else. That, however, will get me no further ahead than I am right now. I won’t gain anything from this at all.

My point here isn’t to show you that I suck at Twitter. It is to let you know that, if there is a certain aspect that you are struggling with, you aren’t alone. We all have some sort of Achilles’ Heel that haunts our efforts. It is also to keep encouraging you, because, I believe that, if you stick to whatever you are struggling with, and keep persevering through, you can master it.  Someday, I am going to be fantastic at Twitter, and I won’t even remember why I struggled the way that I do now. You will find that success too, if you just stick to it. The stuff that we struggle with the most is the most rewarding when we finally conquer it!

If you struggle with Twitter like I do, check out these great blogs for some helpful information on taming the little, blue bird.

The Do’s and Don’ts of Using Twitter to Market Your Book

31 Twitter Hashtags for the Indie Author